Why
focus on corporate culture?
Culture is the main source of identity in companies. It is their mental software that is programmed through socialization processes. The culture a company has
acquired over time can therefore be unlearned again and be replaced by something else. It can and should be changed when it no longer reacts properly to its environment.
Traditional companies often have a problem in adapting. If they do not find a way to develop certain aspects in their aging culture, they will eventually turn into dinosaurs. A fixation on the past turns into a real stumbling block for learning and adaptation. It blindfolds you when what you really need to do is evolve into a healthy future.
Corporate culture affects knowledge transfer and networking. Adjusting it lets companies work more efficiently so they can thrive.
Finding the right balance
Dream & Analyze
Once you have developed your strategy and perhaps even visualized it, it is time to take a close look at your organization.
How does it tick? Where are the major pain points that you need to work on to make your goal come true.
Plan & Build
Once you know the pain points in your organization, you develop a plan to rebuild your culture.
What do you want to achieve first? What can bring about the most notable so you can move forward.
Try & Use
Once you have built a roadmap of initiatives you start trying them out. Not all will work the way you had in mind.
No problem. You adjust to make it work. Things will be fluid. More importantly: People must want the difference.